Pairly developer docs
Push leads, contacts and events from your site or app into a business's Pairly CRM.
Pairly is the operating system a business runs on, and its CRM is where every lead and customer lands. If you build a site, app or agent for a business that uses Pairly, you can send its contacts and customer events straight into that CRM.
Two ways in
| Signed webhook | MCP server | |
|---|---|---|
| Best for | Server code posting form submissions and account events | AI agents and MCP clients |
| Endpoint | POST /v1/crm/webhooks/{business_id}/events | /v1/mcp/crm (streamable HTTP) |
| Credential | HMAC-SHA256 signature using the key's secret | The same secret as a bearer token |
| Shape | One JSON event per request | Seven typed tools |
Both use the same key, land in the same CRM, and follow the same matching rules: contacts are matched by email, empty fields are filled in, and nothing a person already typed is overwritten.
Base URL: https://api.pairlyhq.com
Start
- Get a key from the business you are integrating with.
- Then either send signed webhook events or connect over MCP.